Friday, March 15, 2013
Big benefits and buzz kill
Not all sponsorships are created equal. I have been a sponsored member of Team Refuel for a little more than a year and had benefited tremendously. I've been give cash to support my athletic pursuits, free gear, and free entries into marathons and IRONMAN events. This has been a fantastic sponsorship and I've been happy to spread the word on chocolate milk, a great recovery drink at a fraction of the cost of most others. I have just recently received sponsorship from Honey Stinger's The Hive but have yet to realize much benefit. I get a product discount but would have to order huge quantities to get a deal that is significantly better than what I can get elsewhere on line for their product, once shipping is figured in. But that's it. I wanted to compete in the trail running and mountain bike event that they hold in Steamboat in August but they provided no benefit at all for its sponsored members. I would have thought that they could throw in a free t-shirt or perhaps a 10% event discount. I love their products too but I'm not so impressed with The Hive.